Arden Vald

Led the creative vision and strategic development of a globally recognized VFX studio producing high-impact, viral content for major global clients including Netflix, HBO, Mercedes-Benz, Hyundai, Nissan, L’Oréal, Sephora, Manchester City FC, and Chelsea FC.

Key Responsibilities & Achievements:

• Defined and executed the company’s international B2B creative strategy
• Led product innovation, market expansion, and trend forecasting
• Crafted award-winning campaign cases for global recognition (e.g., Shorty Awards, Cannes Lions)
• Oversaw the complete production cycle: concept development, live-action direction, CG/VFX pipeline, post-production, and campaign delivery
• Built a scalable studio pipeline to optimize creativity and workflow
• Directed the creative department, including hiring, mentoring, and team development
• Managed creative budgeting and operational execution

Skills: Creative Strategy · VFX · Social Campaigns · Product Leadership · Creative Direction · Strategic Planning · Business Development · VFX/CGI Production · Campaign Development · Team Management · Pipeline Design · Trend Analysis

Directed studio operations and creative direction for a Metaverse-native production agency working with top luxury and fashion brands, including Dolce & Gabbana, Valentino, Elie Saab, and Auroboros.

Key Responsibilities & Achievements:

• Created immersive Metaverse campaign strategies and 3D content design systems
• Led end-to-end production cycles, from ideation to delivery
• Developed custom workflows and pipelines using Houdini and Unreal Engine
• Built and managed a multidisciplinary creative and production team
• Spearheaded direct communication with global luxury clients

Skills: Metaverse Strategy · Full CG Campaigns · Luxury & Fashion · Metaverse Production · Unreal Engine · Houdini · Pipeline Development · Client Relations · Luxury Branding · Creative Strategy · Team Leadership

Founded and led a boutique creative atelier specializing in CG, interactive installations, and cultural content for global clients and institutions.

Key Projects:

• Moscow City Day & Zaryadye Underground Museum design
• Venice Architecture Biennale 2018 (Russian Pavilion)
• Projection mapping and interactive media for museums and private events

Key Responsibilities:

• Shaped studio strategy, production pipeline, and creative operations
• Directed creative concepting, client communications, and project delivery
• Managed both in-house and outsourced creative teams globally

Skills: Creative Studio Leadership · Immersive Media · International Project Management · Art Direction · Studio Operations · Interactive Design · Creative Strategy · Business Development · Cultural Projects

Led the design and development department for immersive media experiences, working on high-profile national exhibitions and entertainment content, including The Voice TV show and Zaryadye Park.

Key Responsibilities:

• Concept development: narrative, visuals, and technical direction
• Oversaw VR/AR, kinetic art, and interactive installations
• Directed large-scale multimedia exhibition and pavilion designs

Skills: Immersive Media · Exhibition Design · Interactive Entertainment · Creative Conception · Team Leadership · Augmented Reality (AR) · Virtual Reality (VR)

Developed creative concepts and built a design team to deliver interactive and kinetic media installations for city-wide festivals and brand activations.

Key Projects:

• “City Day” and “Journey to Christmas” festivals
• Event content for Hasbro and Mercedes-Benz
• Museum exhibits and temporary installations

Skills: Event Media · Museum Exhibitions · Installation Design · Event Production · Kinetic Media · Team Building · Visual Storytelling

Directed the creative process for cutting-edge visual projects including holographic and VR shows, interactive media, and CG installations.

Key Projects:

• Art director for “Keepers” at Circle of Light Festival, earning 2 Guinness World Records
• Event visuals for global brands like Mercedes-Benz and Alcatel

Skills: Holograms · Projection Mapping · Computer-Generated Imagery (CGI) · Virtual Reality (VR) · Augmented Reality (AR) · Concept Art · Show Design · Stage Design · Set Design

Supervised full-cycle video and media production for exhibitions of renowned contemporary artists at Triumph Gallery.

Responsibilities:

• End-to-end production: concept, direction, post-production, delivery
• Collaborated with artists, filmmakers, and curators on cultural projects
• Managed the artist department, recruitment, and internal education

Skills: Art Exhibitions · Film Production · Contemporary Art · Film Direction · Art Direction · Team Management · Scriptwriting · Video Post-Production

Supported major advertising campaigns for brands including Philip Morris, creating design solutions across visual formats.

Responsibilities:

• Designed key visuals, OOH, print materials, and branded objects
• Contributed to end-to-end campaign design within a fast-paced agency environment

Skills: Advertising · Print Design · Digital Media · Visual Communication · Branding · Campaign Development

Worked as an independent designer across print, web, and digital platforms, delivering creative solutions for clients in arts, fashion, culture, media, and startups. Provided full-service visual identity, layout, and interface design across a variety of touchpoints.

Key Responsibilities & Achievements:

• Designed brand identities, visual systems, and creative direction for early-stage businesses and cultural institutions
• Developed websites and digital experiences with a focus on aesthetics, usability, and responsive design
• Created editorial layouts, posters, and print collateral for exhibitions, publications, and campaigns
• Collaborated directly with clients, developers, and art directors to bring concepts to life
• Balanced multiple projects with hands-on execution and strategic input

Skills: Visual Design · Branding · Digital Media · UI/UX · Visual Identity · Web Design · Print Design · Typography