Sex Education Season 4 Social Campaign
As Creative Director and Art Director at VertexCGI, I led the concept and execution of a high-impact viral social campaign for Netflix Argentina’s launch of Sex Education Season 4. Designed as a provocative, attention-grabbing digital stunt, the campaign utilized a strategy I coined as “digital mystification” – two synchronized CGI Instagram reels presenting the same hyperreal visual from two distinct angles.
One reel, released via Netflix Argentina’s official channel, was mirrored by a second, posted by a popular regional influencer – creating an organic ripple effect of intrigue and virality. The centerpiece? A stylized, photorealistic condom rendered in CG that visually played with perception, perspective, and taboo.
The campaign quickly gained traction as a culturally resonant, shareable moment, praised for its boldness and visual wit. It generated over 30 million views on social media platforms, 6.5 million+ interactions, and a total cross-platform reach exceeding 100 million impressions.
Key Achievements:
- Featured on major news outlets, including France24, CNN Brazil, Rolling Stone, and Glamour
- Shorty Gold Honor Award (Best Use of Extended Reality)
- Delivered a high-engagement, low-friction asset strategy optimized for virality and platform-native storytelling
- Successfully translated Netflix’s brand tone into a locally relevant, globally engaging digital moment
Skills & Tools: Creative Direction · Social Campaign Strategy · Viral Content Development · CGI Supervision · Production Management · Brand Alignment · Visual Storytelling
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